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That’s when Levi Strauss & Co. began. Later, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And we’ve been innovating ever since. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. The Levi’s® brand is just part of our story. We’re also home to Dockers® and Denizen®. We have some 500 stores, and our products are available in 110 countries around the world.
As frenchisee of a huge jeans label for Austria and Germany there are many regulatory restrictions inflicted by the headquarter. Still, we discussed pushing certain stores from Hamburg to Vienna with their owners. On Web and Facebook we only could support the Fanpage, however, on Google my Busienss we established some ways to increase traffic.
We verified all Google Places, corrected and added missing data on all stores. Pins and taggs were adjusted, corporate identity was established.
Description of the stores and collection of special Levis jeans were complemented and ca be managed and updated with ease from their headquarters in Vienna.
After only four weeks we reached 320.000 consumers without additional marketing costs. Only through Google maps we increased the click rate by 75%!
